Apple (NASDAQ:AAPL) is reportedly in the process of developing its own chip specifically tailored for running artificial intelligence (AI) software within data centers, as per sources familiar with the matter cited by the Wall Street Journal on Monday.
The tech giant, which has faced criticism for lagging behind competitors in AI development, has been tight-lipped about its intentions regarding the technology.
In an interview with Reuters, CEO Tim Cook expressed confidence in their prospects in generative AI and emphasized ongoing significant investments in the field.
Dubbed internally as Project ACDC (Apple Chips in Data Center), the initiative aims to harness Apple's prowess in chip design to enhance its server infrastructure capabilities, according to the report.
While Project ACDC has been underway for several years, there's uncertainty surrounding the timing and potential unveiling of the project.
The focus of Apple's server chip is expected to be on executing AI models, or inference, rather than training AI models, as outlined in the report.
Collaboration with Taiwan Semiconductor Manufacturing Co has been instrumental in the design and potential production of such chips, although the outcome of their partnership remains uncertain, the WSJ noted.
Paraphrasing text from "Reuters" all rights reserved by the original author.
